Why Cider Clothing Website is Not Genuine

In the bustling world of online shopping, discerning genuine brands from potential scams is vital. The Cider clothing website, while aesthetically pleasing and trendy, raises several red flags that suggest it may not be a legitimate business. Here are some key points to consider:

1. Lack of Authentic Reviews

Despite claims of popularity, the absence of genuine reviews on platforms like Trustpilot is concerning. A reputable brand typically has a plethora of customer feedback available for potential buyers to assess.

2. Domain Age and Ownership

The domain for Cider was created in 2013, which might seem credible at first glance. However, the current ownership and management appear to be linked to a US-based ISP, Alibaba Technology Co., Ltd. This connection raises questions about the authenticity of its operations, especially given the brand's claims of being a trendy, Gen Z-focused company.

3. SSL Certification but Limited Transparency

While the website does possess an SSL certificate, which is essential for secure browsing, this alone does not guarantee the legitimacy of the business. Many fraudulent sites also use SSL to appear trustworthy. The lack of clear contact information and transparency regarding business operations further exacerbates these concerns.

4. Overemphasis on Social Media Popularity

Cider heavily promotes its supposed popularity on platforms like TikTok. While viral marketing can be effective, relying solely on social media buzz without a solid reputation can be a tactic used by fake brands to attract unsuspecting customers.

5. Return Policies and Customer Service Issues

The mention of 'Easy Returns' without clear, detailed policies can be a tactic to lure customers. Genuine retailers have transparent return policies and easily accessible customer service. If issues arise, customers may find themselves unable to resolve disputes effectively.

Conclusion

While Cider clothing presents itself as a trendy and affordable option for fashion enthusiasts, the combination of dubious reviews, questionable ownership, and reliance on social media popularity suggests that it may not be a trustworthy brand. Shoppers should exercise caution and conduct thorough research before making any purchases from this site.