Why Novel Buys is a Potentially Fake Website

In the world of online shopping, it is crucial to discern between genuine and fraudulent websites. Novel Buys, a site that markets unique gifts and cool products, raises several red flags that suggest it may not be a legitimate e-commerce platform. Here are some key reasons why users should exercise caution.

1. Lack of Transparency

Novel Buys provides minimal information about its ownership and operational history. While it claims to be based in Abu Dhabi, UAE, the absence of detailed contact information, such as a phone number or a physical address, is concerning. Legitimate businesses typically offer clear channels for customer support.

2. Unverified Customer Reviews

The website lacks any customer reviews on platforms like Trustpilot. This absence of feedback is a significant warning sign, as genuine online retailers usually have a history of customer interactions that can be verified through independent review sites.

3. Suspicious Product Pricing

The prices listed on Novel Buys appear to be unusually low for the products advertised. For example, items like the Space Shuttle Lamp priced at $90.88 USD seem inflated compared to similar products elsewhere. Such pricing strategies can be indicative of a scam designed to lure unsuspecting customers.

4. Generic Website Design

The website uses a generic template with minimal customisation, which is often a hallmark of fraudulent sites. A lack of unique branding and personalised content can suggest that the site is not genuinely invested in building a reputable online presence.

5. COVID-19 Excuses

Novel Buys cites COVID-19 delays for shipping, a common excuse used by many fraudulent websites to justify poor service. While delays can happen, this excuse should not be relied upon without evidence of genuine operational challenges.

Conclusion

Given the aforementioned concerns, it is advisable for consumers to be cautious when considering purchases from Novel Buys. Always conduct thorough research and look for verified reviews before proceeding with online transactions. Protect your personal and financial information by shopping only from trusted websites.